African American media fighting for its life

This is really the story of the entirety of  print media, rather than African-American media alone.  The internet has changed how everyone gets news and in the age of blogs and etc, print media is under fire.    African-American media will need to remake itself.

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African American media struggling to survive

Just like mainstream media, African American publications and media outlets are struggling. Fans of “Ebony” and “Jet” — two of the oldest black magazines — are urging friends not to cancel their subscriptions. But despite more than two million subscribers, owner Johnson Publications has had to mortgage its historic Chicago office building.

Minority broadcasters have asked the Treasury Secretary for what amounts to a temporary bailout, and in Massachusetts, the long-time African American newspaper “The Bay State Banner” closed until it received a bridge loan from the city of Boston….

http://www.pri.org/business/african-american-media-struggling1539.html

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Comments
2 Responses to “African American media fighting for its life”
  1. swandiver says:

    I stopped reading Ebony and Jet years ago. One reason is because I’m broke and get most of my information for free online. Early on I tried to go to the websites of Ebony and Jet but they just did not seem to know how to exploit the potential of the Internet. It was not a good experience.

    Secondly, like most mainstream American media, Ebony and Jet squandered their market share by becoming not really reporting anything of substance. It is simply a channel to deliver black dollars to any corporation willing to put black people in the ads they took out in said magazines.

  2. Greg L says:

    I agree. Actually, I no longer subscribe to any magazine as I, like you, prefer to just read my stuff on the web. Besides, it saves the hassle of throwing out the magazines and newspapers after you’re done, not to mention dealing with the accumulation of reading one can’t get to.

    You make an excellent point on lack of substance as well. Here’s a link here to the archives of Ebony:

    https://africanamericanclarioncall.wordpress.com/2010/01/09/ebony-magazine-archived-on-line/

    Some of the earlier editions had far more substantive articles. It seems like things went downhill beginning with the 70’s. The situation with the ads channeling black dollars was apparent from the outset. The 50’s editions of the magazine were chock full of liquor ads–it literally seems like they were on every other page.

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